"Strategic Management of Technological Innovation, 3/e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strate...
Paperback: 288 pages
Publisher: Mcgraw Hill Higher Education; 3rd Revised edition edition (2010)
Product Dimensions: 7.3 x 0.5 x 9.1 inches
Amazon Rank: 6003700
Format: PDF ePub fb2 TXT fb2 book
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Purchased for a masters program course in Strategic Management of Technology. The course covered the entire book. The cases were nice lead-ins for the chapters however it would be nice if the book were had more relevant examples and profiles. Since t...
, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.