++Want to stand out from the crowd in your niche or industry? Postcard marketing can help!++Postcard marketing is one of the best ways to market your business offline. It has been an extremely popular tool in the past, but has decreased in popularity because many marketers rushed online to try to market more cheaply via the Internet.Their rush leaves space in countless mailboxes all over the count...
File Size: 446 KB
Print Length: 94 pages
Publisher: Eternal Spiral Books, http://EternalSpiralBooks.com; 4th edition (August 25, 2013)
Publication Date: August 25, 2013
Sold by: Amazon Digital Services LLC
Word Wise: Enabled
Lending: Not Enabled
Screen Reader: ::::
Format: PDF ePub Text TXT fb2 book
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Good book on postcard marketing. I definitely recommend it for local business owners who want to market themselves using postcard marketing....
postcard to capture the attention of the people in your niche market.If you are looking for an inexpensive way to promote to your prospective customers, you can use postcards to market your brand for business in a variety of ways.In this guide, top marketers Joan Mullally and Evelyn Trimborn give you detailed instructions on how to get started in postcard marketing. Learn how to conduct research in your target market to determine if postcard marketing is right for your business. Master the art of creating attractive and compelling postcards that can work well no matter what your audience or niche.Learn about best practices for business-direct-to-consumer marketing, and business-to-business marketing. Also discover the best ways local businesses can drive customers to their bricks and mortar location using postcard marketing.Postcard marketing is also not just to be used in the mail. Discover a wide variety of ways to use your powerful postcard promotions to boost your bottom line.Also learn how to reach mobile device users in your niche market and how to integrate postcard marketing with all of your other marketing efforts. You will also get lists of power words to use in your postcard marketing, and checklists for every aspect of your postcard marketing campaign, from creating and layout, to dealing with printers and the mailing process, to following up successfully, for more profits.If you want to:+ generate more leads+ make more sales+ build better relationships with your customers+ inform prospects of your new products and services+ build your brandthen learn how to achieve all five of these goals with postcard marketing with the help of this step-by-step guide.==WORD COUNT=20,150 words===TABLE OF CONTENTSWHAT'S INSIDE THIS GUIDEINTRODUCTIONCHAPTER 1: WHAT IS POSTCARD MARKETING?CHAPTER 2: THE MANY WAYS TO USE POSTCARDS TO MARKET YOUR BUSINESSCHAPTER 3: POSTCARD MARKETING BASICSCHAPTER 4: POSTCARD MAILING BASICSCHAPTER 5: YOUR POSTCARD AND ITS OFFERCHAPTER 6: HOW TO WRITE POWERFUL MARKETING MESSAGESCHAPTER 7: COMMON MISTAKES TO AVOID IN POSTCARD MARKETINGCONCLUSIONFURTHER READINGAPPENDIX: POWER WORDS FOR POSTCARDSACTION STEPS: YOUR POSTCARD MARKETING CHECKLIST===ABOUT THE AUTHORSJoan Mullally and Evelyn Trimborn are the authors of over 80 business and marketing titles designed to help readers master the skills they need to achieve their professional and personal goals.