
An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online. In Latino Link, Joe Kutchera outlines the issues that your company needs...
Paperback: 216 pages
Publisher: Paramount Market Publishing, Inc.; First edition (September 28, 2010)
Language: English
ISBN-10: 0981986986
ISBN-13: 978-0981986982
Product Dimensions: 6.2 x 0.8 x 9.5 inches
Amazon Rank: 3583556
Format: PDF ePub fb2 djvu ebook
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Joe Kutchera knows more than just about anyone when it comes to marketing online to Spanish-speakers, and he shares his years of expertise in this lively and informative guide. Filled with good advice and eye-opening case studies, you'd be well-advi...
and in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.Each chapter ends with a succinct summary of Lessons Learned.