Cut The Crap: The Power Of Authenticity For Brands And Business

 Cut the Crap: The Power of Authenticity for Brands and Business PDF ePub fb2 ebook

The world has changed and it’s time to Cut the Crap! #CTC is a guide for people, brands and business to get real and more importantly why. Using case studies from the likes of politicians to big brands, Trump and McDonalds alike, Lisa delves into understanding the opportunity cost of crap, why marrying potential doesn’t work and why living “brand by experience” is the key to sustainability and wea...

Paperback: 176 pages
Publisher: CreateSpace Independent Publishing Platform; 1 edition (August 25, 2017)
Language: English
ISBN-10: 1975880617
ISBN-13: 978-1975880613
Product Dimensions: 5.1 x 0.4 x 7.8 inches
Amazon Rank: 10014646
Format: PDF ePub Text TXT fb2 book

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