Business Relationships In China And Guanxi

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Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Macquarie University, course: Asian Business Environments, 22 entries in the bibliography, language: English, abstract: The Chinese market becomes more and more attractive for Western companies. Thats what everybody nows. But only a few know how diffcult ...

Paperback: 32 pages
Publisher: GRIN Publishing (August 25, 2007)
Language: English
ISBN-10: 3638754626
ISBN-13: 978-3638754620
Product Dimensions: 5.5 x 0.1 x 8.5 inches
Amazon Rank: 6171967
Format: PDF ePub fb2 TXT fb2 book

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an be to do business in China. The business transactions in this country are far more relianced on close personal relationships. "Guanxi" is everywhere and a important part of a succesfull start in China. This work will explain what's behind this mysterious word, how to build it and how to succesfully use it in the Chinese business environment.